Portfolio Highlights
Some of my favorite projects with Fortune 500 brands, entertainment,
and sports.
Digital Products Activations & Live Events
Technology Platforms Content Production
Commercials
Man & Machine | Lexus LC500 Super Bowl
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BTS for Lexus painting the picture of live moments when the camera is rolling. Team One is the AOR for Lexus and Jonas Akurland directed this award-winning Super Bowl TVC with multiple digital billboards and BTS content. The shoot took place in a hangar in Tustin, CA starring "Lil Buck".Our talented team of artists across the global offices of Chimney lead the editorial, post-production including VFX, final color grading, mix, and finishing for final delivery.
Executive Producer Chimney (Edisen) Mary Matusz
Man & Machine | Lexus LC500 Super Bowl
This music video inspired campaign embodies the poetry of human form and the LC500 for a truly amazing experience. The Super Bowl channeled the story of "Man and Machine" with real-time social content during the game. The award winning digital campaign and OOH campaign featured a bespoke font made out of images of "Lil Buck" and parts of the LC500. Minnie Driver and her artful voice over talent was chosen to deliver the "Experience Amazing" campaign which continues to create a powerful impact for Lexus today.
Our talented team of International artists at Chimney (Edisen) were led by Executive Producer Mary Matusz. We packaged the creative off-line, VFX, final color grading, mix, and final delivery of all assets. Our VFX Supervisor and team were on set leading technical expertise for high-fidelity assets delivered for social, broadcast, and the Lexus website.
Results: 313 Million Impressions 200% increase In traffic to Lexus.com
Awards
Comm Arts 2017 Award of Excellence
RC Real-Time Build A Car Livestream
Lexus and TeamOne asked fans to tell us how we should customize a Lexus RC. They chose the modifications and we installed them before their very eyes on Facebook Live—for 10 hours straight. In that time the activation boosted engagement 10,000%, pulled in more than 5.3 million Facebook viewers and stimulated more than 8 million impressions. It also won an AdWeek Media Plan of the Year and DigiDay Award for Best Live Moment. This was a live activation with 2 Camera Crews and a Technical War Room on Site.
See below for BTS Video link.
Contributions:
Pitching, bidding, developing decks, a Run of Show, packaging talent, managing contracts, SOW, location, creative execution, management of crew, camera choices, talent releases, technical cohesion, client services with 20 Lexus VIP's and C Suite stakeholders, post production and final delivery of BTS and social media assets, direct implementation of live stream, and fiscal responsibility for all budgets and staffing.
Man & Machine | Lexus LC500 Super Bowl Digital
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This s one of several assets created for social media and banner distribution for Lexus Super Bowl "Man and Machine.
Lexus RC Real-Time Build A Car Live Streaming
Lexus and TeamOne asked fans to tell us how we should customize a Lexus RC. They chose the modifications and we installed them before their very eyes on Facebook Live—for 10 hours straight. In that time the activation boosted engagement 10,000%, pulled in more than 5.3 million Facebook viewers and stimulated more than 8 million impressions. It also won an AdWeek Media Plan of the Year and DigiDay Award for Best Live Moment.
This was a live activation with 2 Camera Crews and a Technical War Room on Site
This is video captured from the event from Camera Crew A.
Contributions
Pitching, bidding, developing decks, a Run of Show, packaging talent, managing contracts, SOW, location, creative execution, management of crew, camera choices, talent releases, technical cohesion, client services with 20 Lexus VIP's and C Suite stakeholders, post production and final delivery of BTS and social media assets, direct implementation of live stream, and fiscal responsibility for all budgets and staffing.
Credits
Team One
Netflix Stranger Things Season 4 AGR
Candy Digital partnered with Netflix and Stranger Things" to create an interactive web campaign leveraging the unique mystery and puzzle-solving elements enjoyed by fans. The viewers became active participants in the multi-faceted engagement where real life experiences mirrored the characters in clue discovery, endless mysteries and ultimately catalyzing collaboration in audiences around the globe.
Results
-28 M Views on the official Stranger Things Trailer which contained the hidden clues
-12 M Views on Tik Tok for UGC for clues on the game
-78% of the audience gained a more positive view of Candy Digital and Netflix after viewing the campaign
-$0 Media Spend
-2023 Honorre Webby Award
Company: Fanatics/Candy Digital
MLB Launched 80K Digital Products
Candy Digital ideated, created, and deployed over 10 MLB Product Launches with over 80k digital assets deployed. The premier of All Stars 2021 was a huge success selling out in under 1 hour . Candy continued to develop the product line into interactive collectibles for the MLB Hall of Fame launch, The World Series, and a unique partnership with the Jackie Robinson Foundation. The signed baseball collectible for the JRF sold out in less than 30 minutes in a competitive on-line auction.
An AR billboard was designed and produced to engage audiences for various launches in collaboration with technical partners Balti Virtual, as well as multiple live-action shoots with MLB Stars
Candy's initiatives included Stranger Things Season 4 AGR, Getty Images Focus Series, the WWE, NASCAR, and other notable brands in entertainment and sports.
Flag & Anthem Christian McCaffrey
NFL Star Christian McCaffrey has a longstanding collaboration with Flag & Anthem and Image Brew. The Flag & Anthem team and Christian relied, and continues to engage Image Brew for their content needs.
We worked with Christian as a trusted partner in capturing high-quality images within his time and privacy requirements.
This is one of many campaigns Image Brew has delivered for the brand and NFL star. Flag & Anthem focuses on a digital distribution strategy that includes their website, You Tube, IG, and Tik-Tok.
Oxygen Banking
This is one of a 5 spot campaign that Image Brew Ideated, pitched, developed, produced and edited for final asset delivery for OTT and social channels.
The entire campaign is on VIMEO link below.
R&D Climate Smart Commodities Technology Platform
This technical project is part of a 50M Grant for Climate-Smart Commodities with the USDA and high-level organizations that include : the USDA, Educational stakeholders, Agricultural Experts, Tribal Nations, and a range of key leaders in data and agricultural policy.
The RFP was developed, pitched, and awarded due to the technical expertise, leadership skills, and experience in integrated platforms including content ideation, production, delivery, blockchain and technical expertise as well as combination of entertainment and advertising experience. The technical platform is solution for the supply chain that provides transparency, track and trace solutions for payments, data aggregation and research for key learnings and assessments, as well as an immutable ledger.
The R&D SOW needed meticulous management and taking a deep dive into a 150 required KPIS', strategic data architecture and breakdown, recommending MERN & LAMP tech stack, as well as the appropriate blockchain technology solutions.
Mary drives this project with her strategic and thoughtful leadership, and her ability to steward a high-impact and high-profile R&D project with meticulous execution, as well as her skills at successfully navigating a heavily matrixed environment.
Contributions
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UX & UI
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Strategic packaging of technical and creative solutions
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Sourcing the best MERN & LAMP development team for the project
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Confidentiality
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Data Architecture breakdown
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Tech Stack recommendations and sourcing
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Creating Consensus in a heavily matrixed envrionment
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Managing a high-level compliance and reporting
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Directing the project management and program management from SOW, benchmarks, milestones, through beta delivery and testing.
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Ideating, pitching, producing through final delivery, go to market content
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API Integrations
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Mangement of AWS backoffice
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Dashboard backoffice metrics and UI/UX
Oxygen Banking
Image Brew was chosen to pitch and ideate content strategy for the launch of then, Oxygen Banking, a one-stop shop and mobile app for invoices, payments, and track and trace documentation for independent contractors of all kinds.
Image Brew won the award based on a series of 5 live action comedy spots for OTT and digital distribution.
Each spot paints the picture of various freelancers engaging in hilarious and real-life scenarios on the joys and not-so fun aspects of being a freelancer.
Results
-OTT distribution on Bravo increased app downloads bo 15%
R&D Technology Platform Live Experience Custom Shopping Engagement E Commerce
This R&D technical platform build approached Partners International team due to Mary's expertise in ARG and digital products with blockchain distribution. While the brand is confidential, the exploration and development of the technical platform was geared toward retail partnerships, entertainment opportunities, ticketing products, and AR to deliver consumer engagement and a funnel for the purchasing of hardware and software products.
Contributions:
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Ideation of ARG experience to develop high-fidelity experiences tracked on a block-chain platform
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Packaging of the Tech Stack and opt-in consumer data engagement
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Ideation and development for social media and go to market content to support deployment and launch
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Packaging of creative and technical development talent
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MERN & LAMP project management
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Strategic input on digital products and sourcing top designers and creative teams for creation and delivery of assets
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Creating consensus within heavily matrixed organizations
